"VV soy milk, joy" - this well-known advertising slogan represents not only a cup of soy milk, but also a healthy lifestyle, but also a 30-year cultural heritage. Inherited for 30 years, healthy every day, VV shares do not change the original heart, so that life is full of sunshine.

National soy milk, development

A great idea, from a small golden bean.

In 1994, Wei Wei Shares, which was transformed from Tongshan Rice Mill, introduced the world's most advanced equipment made by Danish APV company, and opened the magical process of a bean. Soybean peel, ultrafine grinding, do not remove soybean residue, all use, at the same time in the formula to add milk, animal and plant protein nutrition complementary, a cup of wonderful soy milk produced...

"The advent of Viwei soy milk marked the beginning of a new era, and it quickly conquered the public with its balanced nutrition and unique flavor." Wei Wei Food and beverage Co., LTD. Vice general manager Wan Hui introduced.

In 1999, "VV" trademark won the famous trademark of China.

In 2000, VV A-shares were listed and issued in the Shanghai Stock Exchange, and the company entered the rapid development channel, from the traditional soy milk, rice and noodles to the diversified development pattern. In cooperation with the Australian Livestock Bureau, the first batch of pure Holstein dairy cows were imported and the quarantine plant for imported dairy cows was established. Fifteen dairy cow bases have been established across the country, and its own demonstration cattle farms and garden-style 10,000-head dairy farms have been established.

In 2000, VV Dairy was established and the milk brand "Tianshan Snow" was born.

In February 2002, VV shares took control of Zhuhai Special Zone Milk Company, and the company's products began to cover the Pearl River Delta and Macau regions.

From March to May 2002 and in 2003, VV set up VV Dairy Company in Xinjiang, Xi 'an, Ningxia and Shandong respectively. So far, VV Tianshan snow milk products have been sold to the whole country with a good momentum...

In 2021, VV Shares won the title of "Social Responsibility Leading Enterprise of the 19th China Food Safety Conference".

"While consolidating the market share of soy milk powder and dairy products, VV Shares actively laid out the plant protein drink track, refined the field of liquid soy milk, and vigorously developed food acquisition, storage, processing, and trading business." The company has formulated the strategy of "ecological agriculture, big grain, big food". On the basis of VV soy milk, VV people have created a new broad space with a more open concept and a more pragmatic style." Wan Hui said.

Core development, defend the original heart

After 30 years, from an unknown rice mill to China's soy milk king, what is the core of VV's development? It is their focus on the positioning of health products, the ultimate pursuit of product quality, and the sincere service to customers and consumers.

See, VV soybean milk powder all use northeast non-GMO soybeans, the use of soybean cotyledon full use of patented technology, after several times of deodorization, ultra-fine grinding, concentration, spray drying and other processes of production and processing;

Again, VV fresh milk comes from VV's own modern pasture high-quality Australian Holstein cows. Through strict testing, scientific formula, advanced pretreatment system, ultra-high temperature instantaneous sterilization, aseptic filling and other processes, the milk is guaranteed fresh and nutritious.

In addition, the product quality inspection data of VV has been shared on the platform, and a series of processes such as registration, entry, review, release and viewing of inspection data have realized the transformation from purely manual filling and paper-based transmission to electronic and paperless transmission, providing strong support for the company's information development, intelligence and digital transformation.

Not only gather the core development, but also defend the original heart.

Zhao Huiqing, general manager of Wei Wei Shares, introduced that quality is the eternal theme of enterprise development, the bottom line that Wei Wei must adhere to, and the original heart that Wei Wei does not change and must resolutely defend. "The reason why the word 'defend' is used shows the company's determination and confidence in quality assurance, which is also the pursuit of VV. No matter when, where, and no matter who, as long as product quality is involved, we will not have the slightest slack, and we must "defend" the original heart to the end. Our goal is very clear, that is to make people's life more quality, let people's life full of sunshine."

One yard in a bag, to the source

Food and beverage industry faces product fraud, market transshipment, sales personnel tear labels and other industry management problems, "VV" as a household name "national brand", has always adhered to every commodity from raw materials, production, quality inspection, packaging, storage to market circulation and other aspects of the pursuit and achieve excellence, We have always adhered to a zero-tolerance attitude towards fake and shoddy, privately tearing and changing labels and other illegal acts, and carried out a two-pronged approach through inspections by market supervisors and continuous improvement of the technical level of production equipment.

In 2019, VV reached cooperation with Shanghai Zhongshang Network Co., LTD. (hereinafter referred to as CCN), the flagship brand of the full value chain of commodity digitalization, to help VV achieve efficient production and flexible manufacturing through the digital traceability management system of one bag and one yard, and to create an innovative benchmark for the digital application of one thing and one yard of goods in the food and beverage industry.

The one-bag-one-code digital traceability management platform built by VV Shares and CCN adopts the package material integration coding method for VV soy milk bagged products, so that each bag of soy milk has its own digital ID card; Upgrade the production line, realize the online collection of the identity code of the finished product packaging at all levels, and improve the traceability of the product in the production process; Real-time capture of product flow information to achieve laser coding of all series of products, eliminate problems such as easy tampering of ink coding, and consolidate the quality basis and specifications of products. The company has greatly improved its market supervision ability and laid a solid foundation for building a healthy market channel.

In the interview, the reporter learned that only three months after the first phase of the project was launched, the digital application of VV Shares had initial results: On April 24, 2022, the market inspector of the company's food division found that a large number of suspected "cross-border" VV bean milk powder products appeared in the Beijing region and Baoding region of Hebei Province. Through the company's one-bag-one-code anti-counterfeiting traceability query system, it was found that it could not check the information content of related product distributors. Subsequently, with the accurate tracking of the one-bag-one-yard digital traceability platform, Wei Wei Shares cooperated with the public security organs to destroy a number of counterfeit and counterfeit dens, and the anti-counterfeiting action was a great success.

"The safety of brand products is the key to the sustainable development of the brand, and the digital quality traceability of products is a powerful form of corporate brand declaration." Since the cooperation between VV and CCN in 2019, the digital traceability management of one bag and one yard has successfully built a 'brand safety protection wall' for VV, making product traceability information more transparent, quality visible, and keeping the long-term trust of consumers." Zhao Huiqing said that VV Shares will continue to actively respond to the "14th Five-Year Plan" digital economy planning, continue to strengthen intelligent manufacturing, service extension and digital management, consumer-centered, relying on the digital power of one thing one code to provide consumers with high-quality products and services.

Keep your feet on the ground and go again!

Thirty years continue to struggle, Longteng again a new journey.

Ren Dong, chairman of VV Shares, said that in 2024, VV Shares will further consolidate the carrying capacity, expand new forces, enhance new impetus, stimulate new vitality, and start again down to earth!

In 2024, VV Shares will continue to deeply cultivate the local market. Optimize the product mix of independent brands to ensure that the market share remains leading in the region; Combined with new consumption trends and local dietary habits, we will expand product application scenarios and category development, plan new consumption growth points, and reach a wider range of consumers through deep cultivation channels.

In 2024, Viv shares will build an omni-channel sales pattern. Use the traditional deep distribution model to expand the offline market, and strengthen the layout of third-party e-commerce, social e-commerce, O2O e-commerce and other diversified online channels; Strengthen the layout of high-end sales channels in high-line cities to seize the commanding heights of consumption; Accurately anchor the target group, create high-quality sub-brands, and innovate high-end boutique products, which is more conducive to quickly occupy the market share of high-speed cities; With the all-channel construction, multi-channel marketing and promotion of enterprise brands and products, and the establishment of all-media marketing network.

In 2024, VV Shares will continue to focus on the main business of food and food, and build a modern agricultural industry chain "from field to table" through the optimization and integration of the industrial chain. By strengthening the "chain master" position of Xuzhou food industry chain, it can enhance its competitiveness while driving the high-quality development of upstream and downstream enterprises and industries.

Coinciding with the 30th anniversary of Wei Wei shares, Wei Wei set out again to embark on a new journey. In this piece of eternal hot land, Vivi people will create a more brilliant tomorrow!